Product Leader & Founder

Building Products
Actually Ship.

10+ years turning complex systems into seamless products. Specializing in API ecosystems, 3PL logistics, and AI-augmented engineering.

See My Work Get in Touch
rifaldi.com LinkedIn ade@rifaldi.com
179M
IDR/mo Revenue Protected
75%
Faster API Integration
60%
Resources Reduced
(AI Augmented)
9.1
CSAT Score Achieved
Core Competencies

Built to Lead, Wired to Ship

From API design to multi-team leadership — here's where I specialize.

Product Strategy

Roadmapping, prioritization, and product operations engineered for predictable, high-velocity delivery.

Platform & API Ecosystems

Deep expertise in designing and scaling 3PL integration platforms, partnership APIs, and internal tooling.

AI Augmented Dev

Pioneering AI integration into SDLC via the AI Augmented SDLC Manual, accelerating engineering output.

Professional Journey

Where I've Been

A decade of growth from engineer to executive.

Jun 2025 – Present · Bogor, Remote
VP Product Development
BTech
  • Leads Product, Academy, Training, and Developer teams.
  • Established AI Augmented SDLC Manual for organization-wide AI adoption that reduced upto 60% resources usage.
  • Defined operating rhythms for planning, delivery, and performance review.
Aug 2024 – May 2025 · Yogyakarta, Onsite
Product Manager — 3PL Integrations & Partnership API
KiriminAja
  • Protected ~IDR 179M/month in revenue from insurance calc gaps.
  • Revamped API docs & onboarding, cutting integration time by up to 75%.
Aug 2023 – Mar 2024 · Bandung, Remote
Freelance Project Lead — Digital Command Center
NoLimit (via Kemlu RI)
  • Selected as team supervisor; delivered a strategic recommendation roadmap.
Feb 2022 – May 2023 · Jakarta, Hybrid
Lead Product Manager — 3PL & Integration Tribe
Shipper
  • Managed and mentored 2 PMs across client-facing integration products.
  • Sunsetted legacy Logistics API — saved up to 50% monthly costs.
  • Exceeded CSAT 9.1 & NPS 4.5 targets.
Dec 2014 – Jan 2022 · Bandung, Hybrid
Product/Project Manager & Android Engineer
Radya Digital
  • Delivered 25+ digital projects across e-commerce, banking, fintech, and AI.
  • Built reusable Android base — accelerated project setup by ~3x.
  • PM: Reduced wasted driver hours by up to 50% via a logistics feature.
Ventures

Building Beyond 9-to-5

ZikrQu Co-Founder

A digital platform designed to help Muslims remember Allah throughout the day and build consistent Zikrullah habits. Built with a user-first approach.

AltCommand Founder

An AI-augmented software development studio focused on shipping quality digital products faster by embedding AI into every step of the SDLC.

Education & Awards

Foundation & Recognition

B.Sc. Information Technology

UIN Jakarta · 2008–2013 · GPA 3.40

Thesis: Location-based book search on Android using Levenshtein Distance algorithm.

Selected Awards

Double Indonesia Next App 4.0 — 1st IWIC 11 — 1st IWIC 10 — 1st IWIC 9 — 1st Hackathon HackJak — 3rd Educode Hackathon — 1st